AMA arose in mid-2011 by the pulse of a group of people who gathered on a voluntary basis, sharing the same goal: to improve the skills of the companies in the aspect of marketing management, giving themselves known to the community in January 2012.

A partnership has been established between AMA and Openquest, with the aim of these two entities to propel each other through the know-how and experience in their respective areas.

Openquest was then in charge of building the new website of AMA, with a modern and appropriate look for this association.